Video Teleprompter 2: A Complete Walkthrough

Video Teleprompter 2 launches soon on Wednesday March 1st.

Here’s a full detailed walkthrough of every aspect of Video Teleprompter to help you better understand how it can help you.

If you haven’t already done so, you should check out the website and demo video.

Heads up: This is a LONG post.

Read more →

“I suggest using ads in this app.”

Just a few days ago, I received an email from somebody who uses one of my apps. It ended with the following:

I suggest using ads in this app.


It’s a perfect example of somebody who is not your customer. It’s tempting to listen and react to advice like this, after all as humans we don’t want to upset people.

Read more →

Why Discounting Your App Is a Terrible Idea

If you’ve been developing and selling apps for any amount of time, you might be tempted to discount the price. If you’re good at marketing your app, you can make a lot of money very quickly running a compelling discount.
Read more →

How I’m “Robbing the Bank” for My Customers.

Yesterday, I received an email from a customer thanking me because my app is only $29.99.

I’m a live sound engineer and video editor and this app peaked my interest. I hate CDs and linear editors are deadly on live shows. I use hardware options but they are pricy. This will put units like “instant replay” out of business. A $25 app does what a $1800 unit does and does it better because I can control the quality of the recording used for playback. With this unit you have to record directly into the unit live. No loading from a PC. You must have spoken to some pro engineers because this app is like robbing a bank for me. Thanks for doing this.

This is an example of my perfect target customer. Here’s why:

  • He’s a professional live sound engineer, that means he makes money and earns his living as a live sound engineer.
  • He invests $1800+ on professional equipment.
  • He’s experienced and know what matters to his work.

My app is a no-brainer solution

When you’re a professional and you’re already investing thousands of dollars in hardware, a $29.99 app is a no-brainer investment. Soundboard Studio is 98% cheaper than hardware offering the same features.