App Store Launch Guide: Start Getting Subscribers

Some of you reading this are planning to launch an app, or you might have already launched your app, and I know you’re going to make these mistakes. I see it time and time again, everybody makes the same mistakes. If you want to get ahead and make money on your first launch, you need to avoid making these same mistakes.

If you haven’t already found this because you haven’t launched your first app yes, let me first tell you two key points before we begin…

  • Apple is not going to feature your app on the home page.
  • Thousands of new apps get approved and go live on the App Store every single day. Even on the weekends. They’re mostly copycat games.
  • The most important thing to know is that you can’t make money without having an audience of people who are ready to buy.

What if I told you there is a tried-and-tested way to launch an app and guarantee you’ll sell hundreds if not thousands of copies on the day you launch it? There is, I’ve done it. I’ve done it three times. But you can’t make money without having an audience of people who are ready to buy.

If you’re not already building an audience, you need to start now.

The most important thing you will ever do, is build an audience. Your audience is more valuable than any product you’ll ever produce. Your audience is who will buy. And those of your audience who do buy, will buy again.

In the current state of the App Store, developers are looking for the ‘secret’ on how to launch an app successfully. Most developers are trying to get featured by Apple, or trying to chase app review websites to give them coverage of their app(s).

There’s an easy long-term solution that’s almost guaranteed to make your app launches successful, and it’s building an email list.

If you have an app already on the store, make it your priority to build a mailing list signup function in your next update (you’re updating regularly, right?).

Be completely honest with your users, let them know that they can subscribe to your mailing list, and that they’ll be notified when you have another great app or product available to download or buy.

Not many of your users will subscribe, but you don’t need to worry. The 1% of users who did subscribe, are the 1% who are interested in what you’re doing, and want to know when you have something new for them.

Think of it like you have a choice: You can have a list of 3,000 subscribers who used your app once, or a list of 50 subscribers who loved your app, and want to know when you have something new available to buy or download.

That list of 3,000 subscribers aren’t interested in what you have to say, they likely won’t even read your email, and if they do they’ll unsubscribe or mark it as spam.

Slow growth of loyal customers is much more valuable.

Next: Being Specific →