My 2015 on the App Store, and What I'm Doing in 2016

2015 has been my most successful year ever both generally in business, and in terms of App Store sales. Teleprompter Premium and Video Teleprompter have both been very successful, and I’m proud of the positive impact that both products are making on so many different people’s work and projects.


  • Total App Store revenue in 2015: $105,000
  • Total App Store royalties: $69,100
  • Best month: September
    ($16,800 in total sales with $11,000 in total royalties)
  • Best day: 8th September
    ($3,790 in total sales with $2,470 in total royalties)


  • Teleprompter Lite: 93,000 downloads – $0 royalties
  • Video Teleprompter Lite: 8,510 downloads – $0 royalties
  • Teleprompter Premium: 9,000 downloads – $50,900 royalties
  • Video Teleprompter Premium: 2,630 downloads – $12,900 royalties

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What Does It Cost to Run a $2k/week App Business?

If you’re thinking about starting an app business, you should be considering the costs of running such a business.

Here’s a complete outline of my business costs, it’s a great snapshot of what it takes to make Teleprompter Premium and Video Teleprompter run smoothly.

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Setting Revenue Goals for My next App Launch

Now that I’ve announced Video Teleprompter to my audience, I’ve been taking some time to carefully consider what I expect from this launch.

Firstly, I’m already really happy with how the launch sequence is going. I’ve only sent one email to my audience and I already have a handful of people telling me they’re ready to buy, and that they can’t wait to use it. This is particularly good when they haven’t even seen a screenshot yet. (Take a look at the comments on my announcement blog post)

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How to Turn Unhappy Users into Delighted Long-term Customers

For the past week, I’ve been dealing with a myriad of very unhappy users because of a critical bug in Teleprompter Lite.

The bug was stopping users from accessing their work after a certain amount of activity (the point at which I ask “What do you think?” and prompt to rate on the App Store).

I’m unable to rely on Apple approving my update quickly (despite two requests for an expedited app review), so what do I do with so many unhappy users?

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