Struggling to Find Ideas to Monetize Your Free App?

Free app can be great! They’re a big part of what makes the App Store and the whole app eco system a success. They’re very popular with users, and they can be great revenue generators for your business.

I’m going to take some time to share my thoughts on some of the ways app developers earn revenue from their free apps.

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How to Make Your App Launch Matter, and Sell Hundreds of Units on Launch Day.

So over the last year I’ve launched three successful apps on to the App Store. As of today, those three apps have grossed $149,000.

Now I didn’t just wake up in February 2015 and decide that “oh, I think I’m going to launch an app”. No.

I’ve been doing it for years. It’s taken years and literally hundreds of app launches to learn these lessons. I’ve definitely learned the hard way, multiple times.

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My 2015 on the App Store, and What I'm Doing in 2016

2015 has been my most successful year ever both generally in business, and in terms of App Store sales. Teleprompter Premium and Video Teleprompter have both been very successful, and I’m proud of the positive impact that both products are making on so many different people’s work and projects.


  • Total App Store revenue in 2015: $105,000
  • Total App Store royalties: $69,100
  • Best month: September
    ($16,800 in total sales with $11,000 in total royalties)
  • Best day: 8th September
    ($3,790 in total sales with $2,470 in total royalties)


  • Teleprompter Lite: 93,000 downloads – $0 royalties
  • Video Teleprompter Lite: 8,510 downloads – $0 royalties
  • Teleprompter Premium: 9,000 downloads – $50,900 royalties
  • Video Teleprompter Premium: 2,630 downloads – $12,900 royalties

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What Does It Cost to Run a $2k/week App Business?

If you’re thinking about starting an app business, you should be considering the costs of running such a business.

Here’s a complete outline of my business costs, it’s a great snapshot of what it takes to make Teleprompter Premium and Video Teleprompter run smoothly.

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Setting Revenue Goals for My next App Launch

Now that I’ve announced Video Teleprompter to my audience, I’ve been taking some time to carefully consider what I expect from this launch.

Firstly, I’m already really happy with how the launch sequence is going. I’ve only sent one email to my audience and I already have a handful of people telling me they’re ready to buy, and that they can’t wait to use it. This is particularly good when they haven’t even seen a screenshot yet. (Take a look at the comments on my announcement blog post)

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