Why Discounting Your App Is a Terrible Idea

If you’ve been developing and selling apps for any amount of time, you might be tempted to discount the price. If you’re good at marketing your app, you can make a lot of money very quickly running a compelling discount.
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How I’m “Robbing the Bank” for My Customers.

Yesterday, I received an email from a customer thanking me because my app is only $29.99.

I’m a live sound engineer and video editor and this app peaked my interest. I hate CDs and linear editors are deadly on live shows. I use hardware options but they are pricy. This will put units like “instant replay” out of business. A $25 app does what a $1800 unit does and does it better because I can control the quality of the recording used for playback. With this unit you have to record directly into the unit live. No loading from a PC. You must have spoken to some pro engineers because this app is like robbing a bank for me. Thanks for doing this.

This is an example of my perfect target customer. Here’s why:

  • He’s a professional live sound engineer, that means he makes money and earns his living as a live sound engineer.
  • He invests $1800+ on professional equipment.
  • He’s experienced and know what matters to his work.

My app is a no-brainer solution

When you’re a professional and you’re already investing thousands of dollars in hardware, a $29.99 app is a no-brainer investment. Soundboard Studio is 98% cheaper than hardware offering the same features.

Struggling to Find Ideas to Monetize Your Free App?

Free app can be great! They’re a big part of what makes the App Store and the whole app eco system a success. They’re very popular with users, and they can be great revenue generators for your business.

I’m going to take some time to share my thoughts on some of the ways app developers earn revenue from their free apps.

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How to Make Your App Launch Matter, and Sell Hundreds of Units on Launch Day.

So over the last year I’ve launched three successful apps on to the App Store. As of today, those three apps have grossed $149,000.

Now I didn’t just wake up in February 2015 and decide that “oh, I think I’m going to launch an app”. No.

I’ve been doing it for years. It’s taken years and literally hundreds of app launches to learn these lessons. I’ve definitely learned the hard way, multiple times.

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